• STANDARD BANK LUJU FOOD AND LIFESTYLE FESTIVAL 2026: WHERE AFRICAN CULTURE, FLAVOUR, FASHION AND MUSIC CAME ALIVE IN MALKERNS
    Inside Eswatini’s most stylish celebration of food, fashion, music and African creativity
    MALKERNS, ESWATINI — There are festivals you attend, and then there are festivals you experience.
    For two unforgettable days, the Malkerns Valley became a canvas for African creativity as the Standard Bank Luju Food & Lifestyle Festival 2026 brought together music, fashion, food, culture and some of the region’s most exciting creative minds.
    Held on 1 and 2 August at House on Fire, this year's edition embraced the theme “A Return to the African Future” a concept that captured the essence of Luju itself: looking back to African heritage while confidently imagining what comes next.
    From the food served at the culinary experiences to the designs on the runway, the artists commanding the stages and the guests turning the festival grounds into a moving fashion editorial, Luju 2026 was a celebration of Africa in all its complexity and beauty.
    Luju is where heritage meets modernity, where African stories are not simply remembered, but reimagined.

    A CELEBRATION THAT BEGINS WITH THE GUESTS
    The Luju experience begins long before the first note is played.
    It begins with the arrival.
    Across the Malkerns grounds, guests embraced the opportunity to express themselves through fashion, colour and personality. Contemporary African prints, flowing silhouettes, statement accessories, tailored pieces and heritage-inspired looks transformed the festival grounds into an open-air showcase of personal style.
    The atmosphere was effortlessly sophisticated yet distinctly African.
    Among the guests were creatives, entrepreneurs, business leaders, food enthusiasts, fashion lovers, music fans and cultural tastemakers from Eswatini and across the region.
    The diversity of the crowd is part of what makes Luju special. A chef could be found in conversation with a designer; a musician could be sharing a table with a business executive; and a young creative could find themselves networking with an established industry leader.
    It is this intersection of culture and connection that has helped Luju grow beyond the traditional festival experience.

    THE CULINARY STORY: NGUNI FOODWAYS
    Food at Luju has never been merely about eating.
    It is about memory.
    It is about identity.
    It is about the stories that survive through recipes, ingredients and generations.
    This year's culinary programme, “Nguni Foodways,” explored the traditions and food heritage connecting Nguni communities across Southern Africa, while giving chefs the freedom to reinterpret those traditions through contemporary culinary techniques.
    The result was a programme that felt both deeply rooted and refreshingly modern.
    Guests were treated to experiences including Thobile Makhoyane's Nguni Mcombotsi Circle, while Zimbabwean chef Prince Sivalo Mahlangu explored ancestral ingredients, foraging and fermentation through Ancestral Forage & Ferments.
    Acclaimed South African chef Mmabatho Molefe brought her distinctive interpretation of Nguni cuisine to the festival through an elevated fine-dining experience, while Eswatini's own Chef Sive Bhembe introduced an Nguni-inspired dessert experience.
    The culinary programme was further enriched by Coco & J, whose Afroguese concept combined food, storytelling and music.
    The result was an experience that demonstrated that African cuisine can honour tradition while embracing innovation.
    At Luju, the plate becomes a passport into African memory.

    FASHION: ONCE UPON A TIME
    If food carried the stories of generations, fashion gave those stories a new silhouette.
    This year's fashion theme, “Kwasukasukela – Once Upon a Time,” invited designers and festivalgoers to draw inspiration from African folklore, heritage, nature and stories passed down through generations.
    The result was one of the weekend's most visually captivating experiences.


    Acclaimed South African designer Mzukisi Mbane, founder and creative director of Imprint South Africa, brought an Afro-futurist perspective to the programme, perfectly complementing the festival's theme of reconnecting with African heritage while looking towards the future.
    But perhaps one of the most significant aspects of this year's fashion programme was the spotlight placed on Eswatini's own designers.
    Eleven local designers were given a platform to showcase their creativity, including Adonis Threads by Calvin DuPont, Black Degree by Kwenzie Zwane, Flow Wearz by Zikode Zwane, Philz Creations by Philile Nkwanyana, Rose Peti by Nothando Dlamini, Tash Creations by Thando Ndlangamandla, Uniq_uity by Sinakekelwe Mhlanga, Zerushi by Zen Shiba, Karo Textile by Nomfundo Simelane, Batfobile Edit by Batfobile Dlamini and Wels Craft by Welile Dlamini.
    Their collections reflected an emerging generation of Eswatini designers who are increasingly confident in using fashion to communicate identity, culture and contemporary African expression.
    The runway also extended into the audience, where festivalgoers interpreted the theme in their own distinctive ways.
    This year's Best Dressed competition celebrated two guests who particularly captured the spirit of Luju fashion. Bafana Mavimbela was crowned Best Dressed Male, while Lindo Dlamini took the title of Best Dressed Female.
    Both brought individuality, confidence and African-inspired creativity to their looks, earning them well-deserved recognition.
    Congratulations to Bafana Mavimbela and Lindo Dlamini for setting the style standard at Luju 2026.
    At Luju, fashion is not simply what you wear. It is the story you choose to tell.

    MUSIC: THE SOUNDTRACK OF AN AFRICAN FUTURE
    And then there was the music, the heartbeat of Luju.
    Across the two days, the stages became meeting points for generations, genres and cultures, with performances that moved effortlessly between hip-hop, soul, jazz, maskandi, kwaito, Afro-soul and contemporary African sounds.
    Nasty C brought the energy of contemporary African hip-hop to the Malkerns Valley, commanding the stage with the confidence and intensity that have made him one of the continent's most recognisable young artists.
    His performance was complemented by the soulful storytelling of Wandile Mbambeni, whose folk and country influences created a more intimate musical atmosphere and offered audiences a moment to slow down and simply listen.
    For many festivalgoers, Bholoja represented something particularly special. The Eswatini-born pioneer of Swazi Soul brought his distinctive blend of contemporary African folk and storytelling to the stage, delivering a performance rooted firmly in homegrown identity.
    His presence captured something central to Luju's philosophy: Africa's creative future must remain connected to its own voice.
    The cultural richness continued with Shwi Mantombazana, whose performance brought traditional Zulu musical storytelling to the festival and created a bridge between generations.
    Mandisi Dyantyis added a sophisticated jazz dimension to the programme, giving music lovers an opportunity to appreciate the musicianship and emotional depth of his sound, while Tribal Natives brought a more energetic contemporary African rhythm to the festival grounds.
    Then came the nostalgia.
    The appearance of South African kwaito legend Zola 7 transported many festivalgoers back to an era of iconic township sounds and unforgettable songs. His performance connected generations, with longtime fans singing along while younger audiences experienced the energy of a musical era that continues to influence African popular culture.
    One of the most talked-about moments of the weekend came when Liquideep joined forces to perform their new track live for the first time.
    It was more than a performance. It was a Luju moment.
    The audience had the privilege of witnessing it first live presentation, adding an element of exclusivity and surprise to an already impressive musical programme.
    And as the weekend drew to a close, Zakes Bantwini brought the festival home with a commanding performance that transformed the final stretch of Luju into one enormous celebration.
    The Grammy Award-winning artist delivered exactly the kind of high-energy finale the occasion demanded, leaving festivalgoers dancing, singing and reluctant to let the weekend end.
    From Swazi Soul to kwaito, jazz and contemporary hip-hop, Luju's soundtrack proved that African music has no single sound
    STANDARD BANK LUJU FOOD AND LIFESTYLE FESTIVAL 2026: WHERE AFRICAN CULTURE, FLAVOUR, FASHION AND MUSIC CAME ALIVE IN MALKERNS Inside Eswatini’s most stylish celebration of food, fashion, music and African creativity MALKERNS, ESWATINI — There are festivals you attend, and then there are festivals you experience. For two unforgettable days, the Malkerns Valley became a canvas for African creativity as the Standard Bank Luju Food & Lifestyle Festival 2026 brought together music, fashion, food, culture and some of the region’s most exciting creative minds. Held on 1 and 2 August at House on Fire, this year's edition embraced the theme “A Return to the African Future” a concept that captured the essence of Luju itself: looking back to African heritage while confidently imagining what comes next. From the food served at the culinary experiences to the designs on the runway, the artists commanding the stages and the guests turning the festival grounds into a moving fashion editorial, Luju 2026 was a celebration of Africa in all its complexity and beauty. Luju is where heritage meets modernity, where African stories are not simply remembered, but reimagined. A CELEBRATION THAT BEGINS WITH THE GUESTS The Luju experience begins long before the first note is played. It begins with the arrival. Across the Malkerns grounds, guests embraced the opportunity to express themselves through fashion, colour and personality. Contemporary African prints, flowing silhouettes, statement accessories, tailored pieces and heritage-inspired looks transformed the festival grounds into an open-air showcase of personal style. The atmosphere was effortlessly sophisticated yet distinctly African. Among the guests were creatives, entrepreneurs, business leaders, food enthusiasts, fashion lovers, music fans and cultural tastemakers from Eswatini and across the region. The diversity of the crowd is part of what makes Luju special. A chef could be found in conversation with a designer; a musician could be sharing a table with a business executive; and a young creative could find themselves networking with an established industry leader. It is this intersection of culture and connection that has helped Luju grow beyond the traditional festival experience. THE CULINARY STORY: NGUNI FOODWAYS Food at Luju has never been merely about eating. It is about memory. It is about identity. It is about the stories that survive through recipes, ingredients and generations. This year's culinary programme, “Nguni Foodways,” explored the traditions and food heritage connecting Nguni communities across Southern Africa, while giving chefs the freedom to reinterpret those traditions through contemporary culinary techniques. The result was a programme that felt both deeply rooted and refreshingly modern. Guests were treated to experiences including Thobile Makhoyane's Nguni Mcombotsi Circle, while Zimbabwean chef Prince Sivalo Mahlangu explored ancestral ingredients, foraging and fermentation through Ancestral Forage & Ferments. Acclaimed South African chef Mmabatho Molefe brought her distinctive interpretation of Nguni cuisine to the festival through an elevated fine-dining experience, while Eswatini's own Chef Sive Bhembe introduced an Nguni-inspired dessert experience. The culinary programme was further enriched by Coco & J, whose Afroguese concept combined food, storytelling and music. The result was an experience that demonstrated that African cuisine can honour tradition while embracing innovation. At Luju, the plate becomes a passport into African memory. FASHION: ONCE UPON A TIME If food carried the stories of generations, fashion gave those stories a new silhouette. This year's fashion theme, “Kwasukasukela – Once Upon a Time,” invited designers and festivalgoers to draw inspiration from African folklore, heritage, nature and stories passed down through generations. The result was one of the weekend's most visually captivating experiences. Acclaimed South African designer Mzukisi Mbane, founder and creative director of Imprint South Africa, brought an Afro-futurist perspective to the programme, perfectly complementing the festival's theme of reconnecting with African heritage while looking towards the future. But perhaps one of the most significant aspects of this year's fashion programme was the spotlight placed on Eswatini's own designers. Eleven local designers were given a platform to showcase their creativity, including Adonis Threads by Calvin DuPont, Black Degree by Kwenzie Zwane, Flow Wearz by Zikode Zwane, Philz Creations by Philile Nkwanyana, Rose Peti by Nothando Dlamini, Tash Creations by Thando Ndlangamandla, Uniq_uity by Sinakekelwe Mhlanga, Zerushi by Zen Shiba, Karo Textile by Nomfundo Simelane, Batfobile Edit by Batfobile Dlamini and Wels Craft by Welile Dlamini. Their collections reflected an emerging generation of Eswatini designers who are increasingly confident in using fashion to communicate identity, culture and contemporary African expression. The runway also extended into the audience, where festivalgoers interpreted the theme in their own distinctive ways. This year's Best Dressed competition celebrated two guests who particularly captured the spirit of Luju fashion. Bafana Mavimbela was crowned Best Dressed Male, while Lindo Dlamini took the title of Best Dressed Female. Both brought individuality, confidence and African-inspired creativity to their looks, earning them well-deserved recognition. Congratulations to Bafana Mavimbela and Lindo Dlamini for setting the style standard at Luju 2026. At Luju, fashion is not simply what you wear. It is the story you choose to tell. MUSIC: THE SOUNDTRACK OF AN AFRICAN FUTURE And then there was the music, the heartbeat of Luju. Across the two days, the stages became meeting points for generations, genres and cultures, with performances that moved effortlessly between hip-hop, soul, jazz, maskandi, kwaito, Afro-soul and contemporary African sounds. Nasty C brought the energy of contemporary African hip-hop to the Malkerns Valley, commanding the stage with the confidence and intensity that have made him one of the continent's most recognisable young artists. His performance was complemented by the soulful storytelling of Wandile Mbambeni, whose folk and country influences created a more intimate musical atmosphere and offered audiences a moment to slow down and simply listen. For many festivalgoers, Bholoja represented something particularly special. The Eswatini-born pioneer of Swazi Soul brought his distinctive blend of contemporary African folk and storytelling to the stage, delivering a performance rooted firmly in homegrown identity. His presence captured something central to Luju's philosophy: Africa's creative future must remain connected to its own voice. The cultural richness continued with Shwi Mantombazana, whose performance brought traditional Zulu musical storytelling to the festival and created a bridge between generations. Mandisi Dyantyis added a sophisticated jazz dimension to the programme, giving music lovers an opportunity to appreciate the musicianship and emotional depth of his sound, while Tribal Natives brought a more energetic contemporary African rhythm to the festival grounds. Then came the nostalgia. The appearance of South African kwaito legend Zola 7 transported many festivalgoers back to an era of iconic township sounds and unforgettable songs. His performance connected generations, with longtime fans singing along while younger audiences experienced the energy of a musical era that continues to influence African popular culture. One of the most talked-about moments of the weekend came when Liquideep joined forces to perform their new track live for the first time. It was more than a performance. It was a Luju moment. The audience had the privilege of witnessing it first live presentation, adding an element of exclusivity and surprise to an already impressive musical programme. And as the weekend drew to a close, Zakes Bantwini brought the festival home with a commanding performance that transformed the final stretch of Luju into one enormous celebration. The Grammy Award-winning artist delivered exactly the kind of high-energy finale the occasion demanded, leaving festivalgoers dancing, singing and reluctant to let the weekend end. From Swazi Soul to kwaito, jazz and contemporary hip-hop, Luju's soundtrack proved that African music has no single sound
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  • AFRICA IS COMING TO ESWATINI

    One stage. One continent. Endless laughter.

    The 3rd edition of the Eswatini International Comedy Festival is bringing together comedians from across Africa as we continue putting Eswatini comedy on the map.

    This year’s theme says it all:

    AFRICA LAUGHS HERE

    Which country are you most excited to see?

    #AfricaLaughsHere #EICF2026 #EswatiniComedy #AfricanComedy #ComedyFestival #EswatiniInternationalComedyFestival
    🌍 AFRICA IS COMING TO ESWATINI 🇸🇿 One stage. One continent. Endless laughter. The 3rd edition of the Eswatini International Comedy Festival is bringing together comedians from across Africa as we continue putting Eswatini comedy on the map. This year’s theme says it all: 🎤 AFRICA LAUGHS HERE Which country are you most excited to see? #AfricaLaughsHere #EICF2026 #EswatiniComedy #AfricanComedy #ComedyFestival #EswatiniInternationalComedyFestival
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  • The return of the Hipnotik Concert is a very nostalgic moment for a lot of people who grew up in the event property's biggest moments, We sat down with one of the first few rappers to step on the Hipnotik stage and recently a TOP 20 FINALIST at this years Back to the City Festival - Viruss Africa

    What memories of the Hipnotik Festival do have?

    Host: Milli Mandela

    follow for more
    The return of the Hipnotik Concert is a very nostalgic moment for a lot of people who grew up in the event property's biggest moments, We sat down with one of the first few rappers to step on the Hipnotik stage and recently a TOP 20 FINALIST at this years Back to the City Festival - Viruss Africa What memories of the Hipnotik Festival do have? Host: Milli Mandela follow for more
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  • SKHULILE NXUMALO, FROM NURTURE TO NATURE, TAKING A FRESH LEAF FORWARD
    By Timbuktu Library

    Inclination towards nature and natural products by humans since after the 2012 awakening has caused many businesses and entrepreneurs to change their business models and align their endeavors with the natural order of the day. Our grandmothers and father's knew the insights and secrets of life are found in nature, the saying is the best teacher is nature.

    Skhulile Nxumalo is one such student of nature, a nerd with social skills as he describes himself. A young man with a propensity to think outside the box, Skhulile Nxumalo found 'Freshleaf' with his wife who had become a statistic to the current unemployment rate in the country of Eswatini. In the midst of searching for a means to an end Skhulile suggested his wife use her family's farm to get 'Freshleaf' off the ground.

    Freshleaf offers fresh organically grown herbs, botanical in some of their produce, Freshleaf has strategically aligned their brand with Explorers and were part of the recent Luju Festival experience where Skhulile exhibited his mixology skills.

    An actuarial science background forms part of Skhuliles' education, "when it started getting bigger, i took the time to build some pricing and projection models to see the overall profitability, my forecast was 10 to 15 years into the future and the results were very promising" Skhulile Nxumalo.

    More investment followed into 'Freshleaf' added with a fresh focus informed by the forecast conducted by Mr. Nxumalo. That fresh focus culminated into a youth woman farmer of the year award in 2024, as Mr. Nxumalos' wife Nokwanda Nxumalo won the award as part of the top ten finalists in said competition.

    Life is not without its challenges and business takes similar shape, funding being one of those challenges, infrastructure to automate certain operational processes like irrigation, adding to it; unpredictable weather that presents instability, which would be mitigated by building greenhouses.

    Rewarded for his risk taking Mr. Nxumalo had fortitude to see through his vision, Skhulile  Nxumalo mentions telling a family member, that he would be taking a break from writing his Actuarial Board Exams, to focus on scaling up Freshleaf. Skhulile Nxumalo finds it is key to have proper systems in place for all business records, "it is crucial to record all expenses and sales to always have a view of where you stand" Skhulile Nxumalo.

    Freshleaf recently announced a partnership with Spar, Mbabane, Checkers and Ezulwini, Corner Plaza under Freshmark, supplying herbs such as Sage, Rosemary, Basil etc.
    SKHULILE NXUMALO, FROM NURTURE TO NATURE, TAKING A FRESH LEAF FORWARD By Timbuktu Library Inclination towards nature and natural products by humans since after the 2012 awakening has caused many businesses and entrepreneurs to change their business models and align their endeavors with the natural order of the day. Our grandmothers and father's knew the insights and secrets of life are found in nature, the saying is the best teacher is nature. Skhulile Nxumalo is one such student of nature, a nerd with social skills as he describes himself. A young man with a propensity to think outside the box, Skhulile Nxumalo found 'Freshleaf' with his wife who had become a statistic to the current unemployment rate in the country of Eswatini. In the midst of searching for a means to an end Skhulile suggested his wife use her family's farm to get 'Freshleaf' off the ground. Freshleaf offers fresh organically grown herbs, botanical in some of their produce, Freshleaf has strategically aligned their brand with Explorers and were part of the recent Luju Festival experience where Skhulile exhibited his mixology skills. An actuarial science background forms part of Skhuliles' education, "when it started getting bigger, i took the time to build some pricing and projection models to see the overall profitability, my forecast was 10 to 15 years into the future and the results were very promising" Skhulile Nxumalo. More investment followed into 'Freshleaf' added with a fresh focus informed by the forecast conducted by Mr. Nxumalo. That fresh focus culminated into a youth woman farmer of the year award in 2024, as Mr. Nxumalos' wife Nokwanda Nxumalo won the award as part of the top ten finalists in said competition. Life is not without its challenges and business takes similar shape, funding being one of those challenges, infrastructure to automate certain operational processes like irrigation, adding to it; unpredictable weather that presents instability, which would be mitigated by building greenhouses. Rewarded for his risk taking Mr. Nxumalo had fortitude to see through his vision, Skhulile  Nxumalo mentions telling a family member, that he would be taking a break from writing his Actuarial Board Exams, to focus on scaling up Freshleaf. Skhulile Nxumalo finds it is key to have proper systems in place for all business records, "it is crucial to record all expenses and sales to always have a view of where you stand" Skhulile Nxumalo. Freshleaf recently announced a partnership with Spar, Mbabane, Checkers and Ezulwini, Corner Plaza under Freshmark, supplying herbs such as Sage, Rosemary, Basil etc.
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  • The Standard Bank Luju Food & Lifestyle Festival has revealed Jazzworx & Thukuthela,
    Nomfundo Moh and Jazz pianist Andile Yenana, from South Africa, and Eswatini’s Sands as
    the most recent artists to be announced for the 7th edition of the festival taking place from
    1 – 2 August, 2025 at House On Fire, Eswatini.
    Now is a good time to secure your spot at one of the region’s leading food & fashion events.
    Tickets are selling out fast! Get yours now on the Luju website,
    https://lujufestival.com/#ticket
    Eswatini residents can purchase Luju tickets via the Unayo Marketplace on WhatsApp.
    Simply WhatsApp ‘Hi’ to 7805 6364 (Unayo Marketplace), select Unayo Ticketing and follow
    the prompts. Tickets can also be purchased from Standard Bank branches in Mbabane
    (Corporate Place), Ezulwini (The Gables) and Manzini (opposite Bhunu Mall). Festival tickets
    can also be purchased through Dala Spaces at Malandela’s Lifestyle, in Malkerns.
    For a seamless festival experience, festivalgoers can beat the queues by pre-loading Top-Up
    funds when buying their tickets.
    The 2025 Luju Festival music programme will showcase some of the finest musicians, singers
    and DJs from Eswatini, and across the southern African region. Previously announced music
    performances to look forward to include Blaq Diamond (ZA), iYA (SZ), Xixel Langa (MZ),
    Sipho “Hostix” Mabuse (ZA), Sibu Manzini (SZ), Lwah Ndlunkulu (ZA) and The Feather
    Dusters (SZ) amongst many others. From experimental Jazz to sultry Afro Soul and high-
    energy dancefloor beats, Luju 2025 will be a sonic experience like no other!
    These artists join the festival’s stellar lineup of celebrity chefs, revered fashion designers
    and some of the finest artists in southern Africa, all coming together to enhance Luju
    Festival’s signature celebration of “A Return to the African Future”.
    The Standard Bank Luju Food & Lifestyle Festival has revealed Jazzworx & Thukuthela, Nomfundo Moh and Jazz pianist Andile Yenana, from South Africa, and Eswatini’s Sands as the most recent artists to be announced for the 7th edition of the festival taking place from 1 – 2 August, 2025 at House On Fire, Eswatini. Now is a good time to secure your spot at one of the region’s leading food & fashion events. Tickets are selling out fast! Get yours now on the Luju website, https://lujufestival.com/#ticket Eswatini residents can purchase Luju tickets via the Unayo Marketplace on WhatsApp. Simply WhatsApp ‘Hi’ to 7805 6364 (Unayo Marketplace), select Unayo Ticketing and follow the prompts. Tickets can also be purchased from Standard Bank branches in Mbabane (Corporate Place), Ezulwini (The Gables) and Manzini (opposite Bhunu Mall). Festival tickets can also be purchased through Dala Spaces at Malandela’s Lifestyle, in Malkerns. For a seamless festival experience, festivalgoers can beat the queues by pre-loading Top-Up funds when buying their tickets. The 2025 Luju Festival music programme will showcase some of the finest musicians, singers and DJs from Eswatini, and across the southern African region. Previously announced music performances to look forward to include Blaq Diamond (ZA), iYA (SZ), Xixel Langa (MZ), Sipho “Hostix” Mabuse (ZA), Sibu Manzini (SZ), Lwah Ndlunkulu (ZA) and The Feather Dusters (SZ) amongst many others. From experimental Jazz to sultry Afro Soul and high- energy dancefloor beats, Luju 2025 will be a sonic experience like no other! These artists join the festival’s stellar lineup of celebrity chefs, revered fashion designers and some of the finest artists in southern Africa, all coming together to enhance Luju Festival’s signature celebration of “A Return to the African Future”.
    LUJUFESTIVAL.COM
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    1-2 AUG 2025A Return to the African Future
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  • #Rapublic #Festival Vol5 #MgaziGroup
    #Rapublic #Festival Vol5 #MgaziGroup
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  • MTN Bushfire Firefly Applications Now Open!

    MTN Bushfire is thrilled to announce that applications are open for the 8th edition of the hottest music talent competition for Eswatini’s #YoungGiftedFree, MTN Bushfire Firefly.

    MTN Bushfire is calling on young artists in Eswatini to send their music recordings to be considered for the Firefly competition. The Top Three winners will perform live at the MTN Bushfire Festival, which will be held from 30 May to 1 June, 2025.

    MTN Bushfire Firefly creates a music space with no limitations for the #YoungGiftedFree to freely express themselves by sharing their musical creativity and lyrical authenticity. The #YoungGiftedFree are trailblazers who dream big and hustle hard. Vocalists, singers and rappers aged between 16 and 35 years are invited to submit their music recordings for a chance to be part of MTN Bushfire Firefly.
    Applications for this year’s edition of the competition are now open via the Firefly page on the MTN Bushfire website (www.bush-fire.com/firefly). Applicants are required to send two tracks for consideration and their Electronic Press Kit (EPK)/bio either in PDF format or via a web link.

    Applications close on Friday, 7 March, 2025.

    Launched in 2017, MTN Bushfire Firefly is a powerful manifestation of MTN Bushfire’s Bring Your Fire call to action for positive social and environmental change. The competition is an expression of the festival’s arts development pillar which has inspired conscious and tangible efforts to create sustained access to the arts for Eswatini’s youth.

    Over the years, the competition has established an inspiring track record of unearthing, promoting and supporting emerging talent by giving the youth a credible platform to share their music to wide audiences.

    To date, the music competition has empowered over 100 up-and-coming artists, most of whom have used this opportunity to elevate their musical careers and become recognised artists in Eswatini’s music industry.

    Each year, 20 artists are selected from the applications and promoted across MTN Bushfire’s social media platforms and affiliate festival platforms to grow their reach and awareness. The Top 10 artists are then selected by public vote to perform for a live audience at the MTN Bushfire Firefly Grand Finale which will be taking place on 24 April, 2025. The Top 3 winners will each receive exciting prizes, career opportunities and the grand prize of a performance slot at the MTN Bushfire festival.

    The final adjudication process at the Firefly Grand Finale involves a combination of expert industry judges and public online votes. Voting will be conducted via the MTN Bushfire Firefly channel on the AYOBA app. For your streaming and voting convenience, personalised MTN Pulse data bundles will be available for purchase throughout the series. More information can be found on the MTN Bushfire website.

    To learn more about the competition and how to enter, download the Ayoba app from https://i.ayo.ba/YgBb/mtnfirefly and subscribe to the MTN Bushfire Firefly channel. We have exciting giveaways and informative music business news that will positively grow the music industry in Eswatini.

    SIDEBARS:
    Who Can Apply?
    o Artists aged 16 – 35 years
    o Artist must have at least two recorded songs for consideration
    o Resident of Eswatini
    o Performance experience preferred
    o Applications are not open to DJs
    How It Works
    o 11 Feb – 7 Mar: Applications open
    o 11 Mar – 26 Mar: Top 20 announcement and voting commences on AYOBA
    o 28 Mar – 20 Apr: Top 10 announcement and voting continues on AYOBA
    o 24 Apr – MTN Bushfire Firefly Grand Finale
    o 30 May – 1 June: The Top 3 perform at the MTN Bushfire festival
    Artist Benefits
    • Top 20 - Music promotion on international platforms
    • Top 20 - Access to MTN CallerTunes on-boarding
    • Top 20 - Arts Round Table participation opportunity
    • Top 10 - Performance at the Firefly Top 10 Grand Finale with expense stipend
    • Top 10 - Branded Merchandise
    • Top 3 - Mobile phones sponsored by MTN Eswatini
    • Top 3 - Performance slot at the MTN Bushfire Festival with expense stipend
    MTN Bushfire Firefly Applications Now Open! MTN Bushfire is thrilled to announce that applications are open for the 8th edition of the hottest music talent competition for Eswatini’s #YoungGiftedFree, MTN Bushfire Firefly. MTN Bushfire is calling on young artists in Eswatini to send their music recordings to be considered for the Firefly competition. The Top Three winners will perform live at the MTN Bushfire Festival, which will be held from 30 May to 1 June, 2025. MTN Bushfire Firefly creates a music space with no limitations for the #YoungGiftedFree to freely express themselves by sharing their musical creativity and lyrical authenticity. The #YoungGiftedFree are trailblazers who dream big and hustle hard. Vocalists, singers and rappers aged between 16 and 35 years are invited to submit their music recordings for a chance to be part of MTN Bushfire Firefly. Applications for this year’s edition of the competition are now open via the Firefly page on the MTN Bushfire website (www.bush-fire.com/firefly). Applicants are required to send two tracks for consideration and their Electronic Press Kit (EPK)/bio either in PDF format or via a web link. Applications close on Friday, 7 March, 2025. Launched in 2017, MTN Bushfire Firefly is a powerful manifestation of MTN Bushfire’s Bring Your Fire call to action for positive social and environmental change. The competition is an expression of the festival’s arts development pillar which has inspired conscious and tangible efforts to create sustained access to the arts for Eswatini’s youth. Over the years, the competition has established an inspiring track record of unearthing, promoting and supporting emerging talent by giving the youth a credible platform to share their music to wide audiences. To date, the music competition has empowered over 100 up-and-coming artists, most of whom have used this opportunity to elevate their musical careers and become recognised artists in Eswatini’s music industry. Each year, 20 artists are selected from the applications and promoted across MTN Bushfire’s social media platforms and affiliate festival platforms to grow their reach and awareness. The Top 10 artists are then selected by public vote to perform for a live audience at the MTN Bushfire Firefly Grand Finale which will be taking place on 24 April, 2025. The Top 3 winners will each receive exciting prizes, career opportunities and the grand prize of a performance slot at the MTN Bushfire festival. The final adjudication process at the Firefly Grand Finale involves a combination of expert industry judges and public online votes. Voting will be conducted via the MTN Bushfire Firefly channel on the AYOBA app. For your streaming and voting convenience, personalised MTN Pulse data bundles will be available for purchase throughout the series. More information can be found on the MTN Bushfire website. To learn more about the competition and how to enter, download the Ayoba app from https://i.ayo.ba/YgBb/mtnfirefly and subscribe to the MTN Bushfire Firefly channel. We have exciting giveaways and informative music business news that will positively grow the music industry in Eswatini. SIDEBARS: Who Can Apply? o Artists aged 16 – 35 years o Artist must have at least two recorded songs for consideration o Resident of Eswatini o Performance experience preferred o Applications are not open to DJs How It Works o 11 Feb – 7 Mar: Applications open o 11 Mar – 26 Mar: Top 20 announcement and voting commences on AYOBA o 28 Mar – 20 Apr: Top 10 announcement and voting continues on AYOBA o 24 Apr – MTN Bushfire Firefly Grand Finale o 30 May – 1 June: The Top 3 perform at the MTN Bushfire festival Artist Benefits • Top 20 - Music promotion on international platforms • Top 20 - Access to MTN CallerTunes on-boarding • Top 20 - Arts Round Table participation opportunity • Top 10 - Performance at the Firefly Top 10 Grand Finale with expense stipend • Top 10 - Branded Merchandise • Top 3 - Mobile phones sponsored by MTN Eswatini • Top 3 - Performance slot at the MTN Bushfire Festival with expense stipend
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  • MTN BUSHFIRE 2025 TICKETS ON SALE 7 NOV!
    MTN BUSHFIRE TICKETS GO ON SALE 7 NOV!

    GET YOUR MTN BUSHFIRE 2025 TICKETS FROM 7 NOV!

    The road to MTN Bushfire 2025 has officially begun! Online tickets for the 18th edition of
    the proudly Eswatini, authentically African and globally infused festival of music and the arts
    go on sale from 7 Nov 2024 at 10am SAST.
    MTN Bushfire 2025 will be held from 30 May - 01 June 2025, at the iconic House On Fire in
    the scenic Malkerns Valley of Eswatini.
    Tickets have sold out for 12 years in a row, so get yours while stocks last!
    Online ticket sales will commence with a limited number of discounted Early Bird tickets
    through the MTN Bushfire website, www.bush-fire.com.
    The festival along with its title sponsor, MTN Eswatini, are once again offering discounted
    festival tickets for EmaSwati, exclusively on MoMo Marketplace.
    Full Festival Golden Lounge, Main Arena and Children’s tickets are available on both
    platforms and tickets can also be pre-loaded with Top Up funds for the festival.
    Payment options for online tickets include credit card, EFT and, in Eswatini, MTN Mobile
    Money (MoMo).
    Discounted Festival Tickets for EmaSwati on MTN MoMo
    MTN Eswatini and Bushfire are upholding their shared goals of maintaining access to the
    festival for EmaSwati with a special, discounted rate for local festivalgoers. These tickets will
    be sold through MoMo Marketplace to residents of Eswatini who have a valid Mobile
    Money account.
    To purchase these discounted MTN Bushfire tickets, simply WhatsApp “Hi” to 7808 4000
    (“MoMoMarketplace”), select Option 1 for MTN Bushfire and follow the prompts. It’s quick,
    easy and convenient!
    Electronic tickets will be downloaded directly to mobile phones so festivalgoers can use the
    e-ticket on their device to enter the festival. Tickets will also be emailed to buyers as a back-
    up.
    Accommodation and Travel
    Camping tickets for the official MTN Bushfire campsite, managed by All Out Africa, can be
    purchased through the festival website Tickets page.
    For a Glamour-camping (Glamping) experience, please find contact details for Harambee
    Hotel and Rush Adventures on the website.

    Festivalgoers can also find Travel Packages and pre-order local SIM cards for the festival
    here.
    For other accommodation options, MTN Bushfire has a comprehensive list of nearby off-site
    accommodation options, which can be found at www.bush-fire.com/plan/off-site-
    accomodation.
    Ticket Safety
    Please note, festivalgoers are asked to keep their tickets safe and not show the barcode to
    anyone as this makes them vulnerable to fraud. Please also note that tickets are not
    refundable.
    More information, as well as Terms & Conditions, can be found on the MTN Bushfire
    website, www.bushfire.com.
    Top African Festival
    Named “Top African festival” by the BBC and hailed by CNN as one of the “7 African music
    festivals you really have to see,” MTN Bushfire is a conscious, family friendly, eclectic
    celebration of some of the finest music in Africa and beyond.
    The 2025 edition will once again provide a wide and diverse range of musical, artistic and
    performance-based experiences and artivist activations, across multiple stages and
    activation zones.
    Join us for an energizing and uplifting weekend that celebrates the music and arts of Africa
    and beyond.
    Get festival updates while they’re hot! Check out Recent News on the festival website,
    follow @mtnbushfire on Ayoba, Facebook, Instagram and X, and stay tuned by signing up for
    our newsletters!
    MTN BUSHFIRE 2025 TICKETS ON SALE 7 NOV! MTN BUSHFIRE TICKETS GO ON SALE 7 NOV! GET YOUR MTN BUSHFIRE 2025 TICKETS FROM 7 NOV! The road to MTN Bushfire 2025 has officially begun! Online tickets for the 18th edition of the proudly Eswatini, authentically African and globally infused festival of music and the arts go on sale from 7 Nov 2024 at 10am SAST. MTN Bushfire 2025 will be held from 30 May - 01 June 2025, at the iconic House On Fire in the scenic Malkerns Valley of Eswatini. Tickets have sold out for 12 years in a row, so get yours while stocks last! Online ticket sales will commence with a limited number of discounted Early Bird tickets through the MTN Bushfire website, www.bush-fire.com. The festival along with its title sponsor, MTN Eswatini, are once again offering discounted festival tickets for EmaSwati, exclusively on MoMo Marketplace. Full Festival Golden Lounge, Main Arena and Children’s tickets are available on both platforms and tickets can also be pre-loaded with Top Up funds for the festival. Payment options for online tickets include credit card, EFT and, in Eswatini, MTN Mobile Money (MoMo). Discounted Festival Tickets for EmaSwati on MTN MoMo MTN Eswatini and Bushfire are upholding their shared goals of maintaining access to the festival for EmaSwati with a special, discounted rate for local festivalgoers. These tickets will be sold through MoMo Marketplace to residents of Eswatini who have a valid Mobile Money account. To purchase these discounted MTN Bushfire tickets, simply WhatsApp “Hi” to 7808 4000 (“MoMoMarketplace”), select Option 1 for MTN Bushfire and follow the prompts. It’s quick, easy and convenient! Electronic tickets will be downloaded directly to mobile phones so festivalgoers can use the e-ticket on their device to enter the festival. Tickets will also be emailed to buyers as a back- up. Accommodation and Travel Camping tickets for the official MTN Bushfire campsite, managed by All Out Africa, can be purchased through the festival website Tickets page. For a Glamour-camping (Glamping) experience, please find contact details for Harambee Hotel and Rush Adventures on the website. Festivalgoers can also find Travel Packages and pre-order local SIM cards for the festival here. For other accommodation options, MTN Bushfire has a comprehensive list of nearby off-site accommodation options, which can be found at www.bush-fire.com/plan/off-site- accomodation. Ticket Safety Please note, festivalgoers are asked to keep their tickets safe and not show the barcode to anyone as this makes them vulnerable to fraud. Please also note that tickets are not refundable. More information, as well as Terms & Conditions, can be found on the MTN Bushfire website, www.bushfire.com. Top African Festival Named “Top African festival” by the BBC and hailed by CNN as one of the “7 African music festivals you really have to see,” MTN Bushfire is a conscious, family friendly, eclectic celebration of some of the finest music in Africa and beyond. The 2025 edition will once again provide a wide and diverse range of musical, artistic and performance-based experiences and artivist activations, across multiple stages and activation zones. Join us for an energizing and uplifting weekend that celebrates the music and arts of Africa and beyond. Get festival updates while they’re hot! Check out Recent News on the festival website, follow @mtnbushfire on Ayoba, Facebook, Instagram and X, and stay tuned by signing up for our newsletters!
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