Music
TV
PRIVACII
By Timbuktu Library
A generation driven by limitless energy, intrigued with possibilities, optimistic rather than pessimistic, genre bending Swati born artist producer Privacii, symbolizes the new gen artist; equipped in multiple genres or creative expressions but business savy, yet very present in his young family's life.
In the age of digital art the value of the art has been declining but the buying power for art has not dwindled according to Privacii, a multi faceted artist himself, Privacii who's full name is 'Lungelo Vilakati' admits to the lack of economics in the digital era for the artist, yet points out the benefits the consumer has gained from having all the music or art in the palm of their hands.
A producer himself, Privacii has diversified his portfolio through his media production and distribution company Vinyl Avenue group, this broadens his perimeters of influence in the music space, allowing him to be off service to fellow artists and businesses. Vinyl Avenue was founded in 2020 but has already amassed strategic partnership deals with 'Symphonic' an American distribution company from Florida, Kaphonic Records in France and Proton LLC in Germany .
When speaking to Privacii you are reminded that knowledge is power, that research is the ultimate driving force behind his success, we have a long conversation about the seismic shift currently taking place in music globally, in the midst of him moving houses in Johannesburg, South Africa, he makes time and details how sync deals aside from his bookings as a Dj, have been his main source of income. "Despite my high streaming numbers on Spotify, YouTube and the likes, I've got less revenue from streams in comparison to music licensing/sync deals".
A Bachelor of arts in media communications and culture degree holder from Nelson Mandela University with 14 distinctions, Privacii mentions how he used to be entrenched in culture around campus, leading to vice presidency of Golden key and a member of the black management forum. Laying groundwork for his genre bending production "African electronic dance music", when he explains the music genre; Privacii coins it as music built around African drums and precussions, but further uses the example of Black Panther as the aspiration the music is meant to inspire, adding how Sci-fi movies like star wars and star trek hardly starred black representation.
Part II
In the midst of our conversation Privacii mentions his love for hip hop too, revealing his connection to Hip Hop as the catalyst behind his altar ego 'LeVae', a vocal recording Hip Hop artist who's music centres around ambition, introspection and a vulnerability. The signs of a well thought out blueprint are visible, he giggles at the fact; despite his lack of popularity in the South African Hip Hop community commercially, it is still one of his most viable revenue streams of income, becuase of sync deals and the likes.
Privacii details how Hip Hop became a big part of his life, citing 'Stillmatic' by Nas as the album that drew him into the genre and 'One Mic' by Nas as his favourite song, although he was always a Kwaito and House lover, citing 'Brothers of Peace' as early influencers off his during early primary school years (grade one or grade two) . Making sense of the differentiation in split personalities, 'LeVae' jokingly recalls how he used to love books that had poetry in them, during his primary school book presentation days.
With a sense of humor that lights up a room and is contagious, Privacii details how the name LeVae came to be, owing it to his personality and name abbreviation, he's quick to remind one about his come up, as he details the projects he's released under his altar ego 'LeVae'. Recalling all the successes each of the three full length projects yielded (Read Between The Lines, Better Safe Than Sorry & Medicated) , nonchalant about it; he mentions his nominations at the 041 awards for Best Producer and Best Artist.
Privacii is set to retire 'LeVae' this year and is working on his last Hip Hop project, a sixteen track full length project which is meant to showcase all of LeVae's colleagues, and his collaborative friends in Hip Hop. Still without a title, the album won't signal a total end to the altar ego LeVae, "I will still give priority to feature verses and maybe focus on making music for movies because i have always wanted to score movies".
There is a sense that there's more to his decision to retire 'LeVae' than what some may deem quitting, "I also do copyright through Vinyl Avenue as part of my advertising protfolio, I've also been thinking of going back to radio or start looking into voice overs for animations". The motion is certainly high with LeVae, even though Privacii has taken the wheel and has become the breadwinner.
By Timbuktu Library
A generation driven by limitless energy, intrigued with possibilities, optimistic rather than pessimistic, genre bending Swati born artist producer Privacii, symbolizes the new gen artist; equipped in multiple genres or creative expressions but business savy, yet very present in his young family's life.
In the age of digital art the value of the art has been declining but the buying power for art has not dwindled according to Privacii, a multi faceted artist himself, Privacii who's full name is 'Lungelo Vilakati' admits to the lack of economics in the digital era for the artist, yet points out the benefits the consumer has gained from having all the music or art in the palm of their hands.
A producer himself, Privacii has diversified his portfolio through his media production and distribution company Vinyl Avenue group, this broadens his perimeters of influence in the music space, allowing him to be off service to fellow artists and businesses. Vinyl Avenue was founded in 2020 but has already amassed strategic partnership deals with 'Symphonic' an American distribution company from Florida, Kaphonic Records in France and Proton LLC in Germany .
When speaking to Privacii you are reminded that knowledge is power, that research is the ultimate driving force behind his success, we have a long conversation about the seismic shift currently taking place in music globally, in the midst of him moving houses in Johannesburg, South Africa, he makes time and details how sync deals aside from his bookings as a Dj, have been his main source of income. "Despite my high streaming numbers on Spotify, YouTube and the likes, I've got less revenue from streams in comparison to music licensing/sync deals".
A Bachelor of arts in media communications and culture degree holder from Nelson Mandela University with 14 distinctions, Privacii mentions how he used to be entrenched in culture around campus, leading to vice presidency of Golden key and a member of the black management forum. Laying groundwork for his genre bending production "African electronic dance music", when he explains the music genre; Privacii coins it as music built around African drums and precussions, but further uses the example of Black Panther as the aspiration the music is meant to inspire, adding how Sci-fi movies like star wars and star trek hardly starred black representation.
Part II
In the midst of our conversation Privacii mentions his love for hip hop too, revealing his connection to Hip Hop as the catalyst behind his altar ego 'LeVae', a vocal recording Hip Hop artist who's music centres around ambition, introspection and a vulnerability. The signs of a well thought out blueprint are visible, he giggles at the fact; despite his lack of popularity in the South African Hip Hop community commercially, it is still one of his most viable revenue streams of income, becuase of sync deals and the likes.
Privacii details how Hip Hop became a big part of his life, citing 'Stillmatic' by Nas as the album that drew him into the genre and 'One Mic' by Nas as his favourite song, although he was always a Kwaito and House lover, citing 'Brothers of Peace' as early influencers off his during early primary school years (grade one or grade two) . Making sense of the differentiation in split personalities, 'LeVae' jokingly recalls how he used to love books that had poetry in them, during his primary school book presentation days.
With a sense of humor that lights up a room and is contagious, Privacii details how the name LeVae came to be, owing it to his personality and name abbreviation, he's quick to remind one about his come up, as he details the projects he's released under his altar ego 'LeVae'. Recalling all the successes each of the three full length projects yielded (Read Between The Lines, Better Safe Than Sorry & Medicated) , nonchalant about it; he mentions his nominations at the 041 awards for Best Producer and Best Artist.
Privacii is set to retire 'LeVae' this year and is working on his last Hip Hop project, a sixteen track full length project which is meant to showcase all of LeVae's colleagues, and his collaborative friends in Hip Hop. Still without a title, the album won't signal a total end to the altar ego LeVae, "I will still give priority to feature verses and maybe focus on making music for movies because i have always wanted to score movies".
There is a sense that there's more to his decision to retire 'LeVae' than what some may deem quitting, "I also do copyright through Vinyl Avenue as part of my advertising protfolio, I've also been thinking of going back to radio or start looking into voice overs for animations". The motion is certainly high with LeVae, even though Privacii has taken the wheel and has become the breadwinner.
PRIVACII
By Timbuktu Library
A generation driven by limitless energy, intrigued with possibilities, optimistic rather than pessimistic, genre bending Swati born artist producer Privacii, symbolizes the new gen artist; equipped in multiple genres or creative expressions but business savy, yet very present in his young family's life.
In the age of digital art the value of the art has been declining but the buying power for art has not dwindled according to Privacii, a multi faceted artist himself, Privacii who's full name is 'Lungelo Vilakati' admits to the lack of economics in the digital era for the artist, yet points out the benefits the consumer has gained from having all the music or art in the palm of their hands.
A producer himself, Privacii has diversified his portfolio through his media production and distribution company Vinyl Avenue group, this broadens his perimeters of influence in the music space, allowing him to be off service to fellow artists and businesses. Vinyl Avenue was founded in 2020 but has already amassed strategic partnership deals with 'Symphonic' an American distribution company from Florida, Kaphonic Records in France and Proton LLC in Germany .
When speaking to Privacii you are reminded that knowledge is power, that research is the ultimate driving force behind his success, we have a long conversation about the seismic shift currently taking place in music globally, in the midst of him moving houses in Johannesburg, South Africa, he makes time and details how sync deals aside from his bookings as a Dj, have been his main source of income. "Despite my high streaming numbers on Spotify, YouTube and the likes, I've got less revenue from streams in comparison to music licensing/sync deals".
A Bachelor of arts in media communications and culture degree holder from Nelson Mandela University with 14 distinctions, Privacii mentions how he used to be entrenched in culture around campus, leading to vice presidency of Golden key and a member of the black management forum. Laying groundwork for his genre bending production "African electronic dance music", when he explains the music genre; Privacii coins it as music built around African drums and precussions, but further uses the example of Black Panther as the aspiration the music is meant to inspire, adding how Sci-fi movies like star wars and star trek hardly starred black representation.
Part II
In the midst of our conversation Privacii mentions his love for hip hop too, revealing his connection to Hip Hop as the catalyst behind his altar ego 'LeVae', a vocal recording Hip Hop artist who's music centres around ambition, introspection and a vulnerability. The signs of a well thought out blueprint are visible, he giggles at the fact; despite his lack of popularity in the South African Hip Hop community commercially, it is still one of his most viable revenue streams of income, becuase of sync deals and the likes.
Privacii details how Hip Hop became a big part of his life, citing 'Stillmatic' by Nas as the album that drew him into the genre and 'One Mic' by Nas as his favourite song, although he was always a Kwaito and House lover, citing 'Brothers of Peace' as early influencers off his during early primary school years (grade one or grade two) . Making sense of the differentiation in split personalities, 'LeVae' jokingly recalls how he used to love books that had poetry in them, during his primary school book presentation days.
With a sense of humor that lights up a room and is contagious, Privacii details how the name LeVae came to be, owing it to his personality and name abbreviation, he's quick to remind one about his come up, as he details the projects he's released under his altar ego 'LeVae'. Recalling all the successes each of the three full length projects yielded (Read Between The Lines, Better Safe Than Sorry & Medicated) , nonchalant about it; he mentions his nominations at the 041 awards for Best Producer and Best Artist.
Privacii is set to retire 'LeVae' this year and is working on his last Hip Hop project, a sixteen track full length project which is meant to showcase all of LeVae's colleagues, and his collaborative friends in Hip Hop. Still without a title, the album won't signal a total end to the altar ego LeVae, "I will still give priority to feature verses and maybe focus on making music for movies because i have always wanted to score movies".
There is a sense that there's more to his decision to retire 'LeVae' than what some may deem quitting, "I also do copyright through Vinyl Avenue as part of my advertising protfolio, I've also been thinking of going back to radio or start looking into voice overs for animations". The motion is certainly high with LeVae, even though Privacii has taken the wheel and has become the breadwinner.
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