Music
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UNDERRATED: The Untapped potential in Africa
By Timbuktu Library
The wealth of collaboration is manifested when a group doesn't identify itself by their differences but rather similarities. Where two entities meet a third is born and in 2021 Sphiwo 'Sylvester' Dlamini and Venda Mandavha became Underrated, a team of South African content creators who have amassed a following of 349.2k followers on the social media site Tik Tok. Since inception Underrated has garnered 1.7million likes on the social media site, turning a High School dream into a business venture with their recent collaboration with Garnier.
Tracing their roots back to Eswatini and Venda their cultural dynamic has not proven a hindrance but rather a springboard, a creative hardworking duo that has touched the hearts of their people. Creating people engaging content, Underrated has become an outlet for self expression and a way in which the duo connects with people of an area they choose to visit.
Intrinsically living out 'motho ke motho ka batho babang', and shinning light on different personalities within our African communities, Siphiwo Dlamini Also Known As "Slyvester", details how reconnecting with his roots helped add authenticity and a unique perspective to content creation, whilst fueling his passion to facilitate culture exchange and understanding.
Young but matured, "Underrated has a keen interest in fostering community building projects" says Venda Mandavha, with an awareness of two lifetimes, the duo is cognitive and cognizant of the journey their on, and how much it requires one to be rooted and invested in their mental health. "My advise to young creators is to prioritize your mental health, be authentic, and don't compare yourself to others. Your well-being is the key to your success" Venda Reiterates.
This recipe of success has all the right ingredients, and Slyvester details how Underrated was built on simple basics of consistency and building trust with their audience, he further says "understanding the audience and their needs was essential and in doing so it kept us current with industry trends"; Venda adds "being a content creator is not as easy as people think it is, it is very important to not compare yourself to others and focus on your journey; stay true to yourself."
Singing from the same hymn sheet the best friends' working relationship is incredibly enriching according to Sylvester, stating how the importance of collaboration, adaptability, and trust has taught him flexebility in approaching problems. Meanwhile Venda further states "Our partnership has also shown me the value of celebrating strengths and supporting each other's weaknesses. Through our journey, I've gained not only a business partner but also a friend who pushes me to grow both personally and professionally"
What seems to make this partnership perfect is the seamless blend of complementary skills, shared vision, and open communication between the duo; balancing each other's strengths and weaknesses. Underrated supports each other's individual passions, and celebrates each other's successes. "Our friendship is the foundation that makes our collaboration not only productive but also incredibly fulfilling. We genuinely enjoy working together, and that passion translates into everything we create" Underrated.
By Timbuktu Library
The wealth of collaboration is manifested when a group doesn't identify itself by their differences but rather similarities. Where two entities meet a third is born and in 2021 Sphiwo 'Sylvester' Dlamini and Venda Mandavha became Underrated, a team of South African content creators who have amassed a following of 349.2k followers on the social media site Tik Tok. Since inception Underrated has garnered 1.7million likes on the social media site, turning a High School dream into a business venture with their recent collaboration with Garnier.
Tracing their roots back to Eswatini and Venda their cultural dynamic has not proven a hindrance but rather a springboard, a creative hardworking duo that has touched the hearts of their people. Creating people engaging content, Underrated has become an outlet for self expression and a way in which the duo connects with people of an area they choose to visit.
Intrinsically living out 'motho ke motho ka batho babang', and shinning light on different personalities within our African communities, Siphiwo Dlamini Also Known As "Slyvester", details how reconnecting with his roots helped add authenticity and a unique perspective to content creation, whilst fueling his passion to facilitate culture exchange and understanding.
Young but matured, "Underrated has a keen interest in fostering community building projects" says Venda Mandavha, with an awareness of two lifetimes, the duo is cognitive and cognizant of the journey their on, and how much it requires one to be rooted and invested in their mental health. "My advise to young creators is to prioritize your mental health, be authentic, and don't compare yourself to others. Your well-being is the key to your success" Venda Reiterates.
This recipe of success has all the right ingredients, and Slyvester details how Underrated was built on simple basics of consistency and building trust with their audience, he further says "understanding the audience and their needs was essential and in doing so it kept us current with industry trends"; Venda adds "being a content creator is not as easy as people think it is, it is very important to not compare yourself to others and focus on your journey; stay true to yourself."
Singing from the same hymn sheet the best friends' working relationship is incredibly enriching according to Sylvester, stating how the importance of collaboration, adaptability, and trust has taught him flexebility in approaching problems. Meanwhile Venda further states "Our partnership has also shown me the value of celebrating strengths and supporting each other's weaknesses. Through our journey, I've gained not only a business partner but also a friend who pushes me to grow both personally and professionally"
What seems to make this partnership perfect is the seamless blend of complementary skills, shared vision, and open communication between the duo; balancing each other's strengths and weaknesses. Underrated supports each other's individual passions, and celebrates each other's successes. "Our friendship is the foundation that makes our collaboration not only productive but also incredibly fulfilling. We genuinely enjoy working together, and that passion translates into everything we create" Underrated.
UNDERRATED: The Untapped potential in Africa
By Timbuktu Library
The wealth of collaboration is manifested when a group doesn't identify itself by their differences but rather similarities. Where two entities meet a third is born and in 2021 Sphiwo 'Sylvester' Dlamini and Venda Mandavha became Underrated, a team of South African content creators who have amassed a following of 349.2k followers on the social media site Tik Tok. Since inception Underrated has garnered 1.7million likes on the social media site, turning a High School dream into a business venture with their recent collaboration with Garnier.
Tracing their roots back to Eswatini and Venda their cultural dynamic has not proven a hindrance but rather a springboard, a creative hardworking duo that has touched the hearts of their people. Creating people engaging content, Underrated has become an outlet for self expression and a way in which the duo connects with people of an area they choose to visit.
Intrinsically living out 'motho ke motho ka batho babang', and shinning light on different personalities within our African communities, Siphiwo Dlamini Also Known As "Slyvester", details how reconnecting with his roots helped add authenticity and a unique perspective to content creation, whilst fueling his passion to facilitate culture exchange and understanding.
Young but matured, "Underrated has a keen interest in fostering community building projects" says Venda Mandavha, with an awareness of two lifetimes, the duo is cognitive and cognizant of the journey their on, and how much it requires one to be rooted and invested in their mental health. "My advise to young creators is to prioritize your mental health, be authentic, and don't compare yourself to others. Your well-being is the key to your success" Venda Reiterates.
This recipe of success has all the right ingredients, and Slyvester details how Underrated was built on simple basics of consistency and building trust with their audience, he further says "understanding the audience and their needs was essential and in doing so it kept us current with industry trends"; Venda adds "being a content creator is not as easy as people think it is, it is very important to not compare yourself to others and focus on your journey; stay true to yourself."
Singing from the same hymn sheet the best friends' working relationship is incredibly enriching according to Sylvester, stating how the importance of collaboration, adaptability, and trust has taught him flexebility in approaching problems. Meanwhile Venda further states "Our partnership has also shown me the value of celebrating strengths and supporting each other's weaknesses. Through our journey, I've gained not only a business partner but also a friend who pushes me to grow both personally and professionally"
What seems to make this partnership perfect is the seamless blend of complementary skills, shared vision, and open communication between the duo; balancing each other's strengths and weaknesses. Underrated supports each other's individual passions, and celebrates each other's successes. "Our friendship is the foundation that makes our collaboration not only productive but also incredibly fulfilling. We genuinely enjoy working together, and that passion translates into everything we create" Underrated.
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